Vehicle

Vehicle Wraps & GraphicsDrive in style, and do work.

Vehicle wraps and decals are the most cost efficient medium for advertising.

Many companies are discovering that vehicle wraps and full color fleet and car graphics are a great way to reach new and existing customers. Compared to other forms of media, vehicle wraps are THE MOST cost effective and generate millions of impressions each year. Take a look at these numbers.

Here are some more numbers that show why Vehicle Wraps make sense.

  • Vehicle wraps reach more consumers at a lower cost per thousand (CPM) than ALL other forms of outdoor advertising.
  • The average vehicle driven 15,000 miles a year will pass in front of nine million vehicles.
  • Fleet vehicle advertising boosts name recognition 15 times greater than other advertising media.
  • One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
  • Every traffic jam becomes a marketing opportunity!

If you’re thinking about having your vehicle wrapped, the most important numbers you’re probably interested in is how much it will cost. At Harris Design & Print, our prices are based on square feet of printed material. Which means you can set your budget and we’ll work with you to get the most bang for your buck. But just as an example let’s look at this scenario based on the numbers above.

Your vehicle wrap can generate between 30,000 – 70,000 daily impressions (source: The Transportation Advertising Council) So let’s break that down. Let’s say you went crazy and did a full wrap (versus a partial wrap) for $5000.

An Arbitron, In., study shows that more than 95% of Americans travel by car each week, creating a mass audience for your advertising. Branding your business is simplified, considering that one wrap can generate between 30,000 – 70,000 impressions each day! Vehicle wraps are now being recognized as an extremely cost effective and unique form of outdoor media for all sizes of businesses and company promotions.

Owning a business, whether it’s big or small, you know that in order to attract new customers you need to do some kind of advertising. But what is going to give you the most bang for your buck? Before you make your decision, check out the numbers offered about Vehicle Wraps. Not only will they surprise you, they will blow you away!

Advertising Medium
Cost per Thousand Impressions
Television
$23.70
Magazine
$21.46
Newspaper
$19.70
Prime-time Television
$18.15
Radio
$7.75
Outdoor
$3.56
Vehicle Graphics (Average, annualized)**
$.048